Our story
Crafted with care.
Built to grow.
Flour & Ink grew from two things close to founder Jennifer (Jen) Caine: a family heritage in baking and a career spent helping good ideas find their audience.
The idea
The right ingredients.
Good baking takes care, time and the right ingredients. We think good marketing does too. Flour & Ink brings together clear thinking, creative storytelling and practical work that people can use.
Our name is a nod to those family roots and to the words, plans and ideas we make with the people we work alongside.
Meet the founder
Jen Caine
Jen holds an MA in Marketing. Her experience spans major cultural events, tourism campaigns, heritage experiences, partnerships and community projects. She has led marketing for a citywide event attended by 1.3 million visitors, and her work has been recognised with awards.
That varied background shapes Flour & Ink: we look at the whole picture, find the story in the detail and make a plan that fits the people behind the work.
Let it rise
Let’s hear your idea.
Tell us what you’re working on and where you’d like to take it.
hello@flourandink.co.uk